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IMILOA
Proyect Type
Art direction, Graphic design, Branding
A lifestyle and inspirational brand: IMILOA is not just fashion but a lifestyle brand — a citizen of the world that recognizes no borders of any kind and waves only the flag of freedom. It’s a project born from the passion of an entrepreneur and creative who is many things, but above all, a believer — someone who not only has a vision, but believes in it deeply enough to project it into the future and turn it into reality. After an initial phase of creation and launch, the project reached a turning point. To move forward, it first needed to be rethought from its core, returning to its origins: PASSION.
Project developed at Mediadvanced under the creative direction of Rubén Fernández & Claudia Soriano.